Buddy Bites
Miffy is a part-time marketing associate at the Hong Kong & Singapore startup dog food subscription company named Buddy Bites. With a pillar on charity, Buddy Bites aims to provide food for all stray dogs across Asia. She is heavily involved in graphic designing, product design, and marketing.
Photography
Miffy acts as the team’s professional photographer in Hong kong where she conducts studio shoots, sponsorship shoots and lifestyle shoots to promote the brand and its image in varying campaigns.
Her photographs are used throughout the company’s marketing material and exhibited in ads and websites across the internet.
Videography
Miffy has explored many forms of media creation including videography: graphic ads, instagram reels, and youtube blog-style videos.
Miffy helps create youtube content including the “How To…” series.
Graphic Design
Miffy works primarily in graphic design ranging from digital imaging through canva to hand drawn illustrations using Procreate.
She is specialized in email marketing design and produces work for ads, websites, social media, products, and much more.
In 2023, Miffy spearheaded the rebranding of the official website, self-learning UI/UX interface and designing using Figma.
Process -
Process -
Website Design
Most of the Buddy Bites webpages are designed by Miffy.
Miffy assessed the webpages to improve user experience enhancing the overlook look and function of the website.
Using Figma, she designs the webpages from scratch. They are later translated onto the Shopify website through code.
Product Design
Miffy works closely with suppliers and manufacturers to create new merchandise for the company. This includes formulating designs and dimensioning for poop bags, bowls, bandanas and much more.
Mission
Buddy Bites aims to provide dog food for shelters across Asia through donating large amounts of kibble per order. We partner with all the major shelters across Hong Kong and are ever expanding.
I hope through my efforts, more light is shed on adopting dogs who are in desperate need for a home. Through Buddy Bites we can help aid the pressure on nonprofits that help save and home these important animals.
