Miumiu & Yoshi
@miumiu_thegiantpoodle
@miumiu_thegiantpoodle
Miumiu & Yoshi’s Instagram
Over the Pandemic, Miffy created an Instagram page for her dogs under @miumiu_thegiantpoodle. Posting content on travel, food, dog life, and everyday fun that garnered over 16k followers at its peak. Miumiu and Yoshi became well known “celebrities” around Hong Kong as they were often recognized on the streets.
Sponsorships
MiuMiu and Yoshi, due to their following and subsequent influence, was sponsored by a variety of companies from small businesses to hotel chains. We used her platform to raise awareness for small business during the pandemic. Miumiu was endorsed by brands around the world. Miffy communicated and created content for many businesses during this time for advertisement purposes.
Notable Sponsors
Under the Yulan Group Hotels
Aquarium/ Theme Park event
Restaurant chain
Pet accessory brand
Pet accessory Brand
Dog Food Brand
Photography
For their instagram page, I worked on improving my photography skills through the year experimenting with the medium for the first time. Pet photography is different from other forms as an animal is involved, which requires adjustments and patience.
